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For architects and interior designers

Know your client's tastebefore the first meeting.

Send one link. Your client looks at sample photos and drawings on their phone and taps what they like. About 5 minutes. You get a style report that says what they like and why.

Start freeSee what your client sees
  • Standard brief: about 5 minutes
  • Free plan · no card
A linen pinboard with loosely pinned interior photos, fabric swatches, a terracotta tile and paint chips from oat to moss green

What clients usually say

  • “Warm, but modern.”
  • “Minimal, but not cold.”
  • “I’ll know it when I see it.”

Clients rarely lack taste. They lack the words for it. So the first concept becomes the question, the revisions become the answer, and part of your fee pays for the guesswork.

Your part takes about a minute

Your client answers in about 5 minutes, on their phone, whenever it suits them.

  1. 01

    Create the brief

    Pick the client and the space. Ready questions for nine spaces, each in a short, standard and detailed length.

  2. 02

    Send the link

    On WhatsApp, by email or anywhere you paste a link. Your client installs nothing and creates no account.

  3. 03

    Read the report

    When your client finishes, the style report lands in your studio. Print it as A4 for the meeting.

A phone showing a grid of interior photos on an oak table, next to an open notebook and a cup of coffee

What lands on your desk

Not a folder of saved pins. A style report you can take into the meeting.

Download a sample style report (PDF)A4 · 4 pages · made from the demo briefGet reports like thisA meeting table with printed moodboards, material swatches, a brass handle and two ceramic cups
Style reportElif Kaya, kitchen

Pale oak and white: a calm Scandinavian kitchen

Elif cooks most evenings and hosts on weekends. She keeps choosing pale oak, white walls and daylight, and never picks high gloss. The kitchen should feel calm first and make room for guests second.

Style DNA

  • Scandinavian56%

    Pale oak and white fronts in 7 of 9 liked photos

  • Minimalist30%

    Handleless flat fronts and a clear worktop

  • Japandi14%

    Low, quiet furniture and natural textures

The mix, in proportions, with the reason each style showed up.

Tensions

  • Open shelves or calm?

    Liked open shelves twice, but named “no clutter” as most important.

  • L-shape or island?

    Chose an L-shape, but loved two photos of kitchens with an island.

Contradictions in what they picked, caught before they become revisions.

Must-haves

  • Breakfast seating for two
  • Hidden appliance cupboard
  • Warm, dimmable light over the table

Avoid

  • High-gloss fronts
  • Cool white LEDs

Non-negotiables and hard no’s, separated from nice-to-haves.

Ask in the first meeting

  • What stays on show, and what goes behind doors?
  • How many people eat in the kitchen on an ordinary weekday?
  • If there is room, would a small island next to the L work?

Questions that turn a vague wish into a decision.

Your side

Where are your clients?

The overview shows how far each client got. The ones who stopped come first, so you know who to nudge.

  • See who is answering right now
  • Stalled and never-opened links rise to the top
  • Share a link again, or renew an expired one, in one tap
An architecture studio with a moodboard wall, a paper lantern and a long oak table

Every space asks its own questions

A kitchen brief asks about cooking and storage, a bathroom brief about mornings. Pick a space to see questions your client actually answers.

Sample questions

Kitchen

Cooking habits, storage, open or closed

  1. Single choice

    How open should the kitchen be to the living room?

    Open · Half-open · Closed

  2. Rank

    What bothers you most in your kitchen today? Pick your top three.

    Cluttered worktops · Pots and lids · Pantry space

  3. Palette

    Which metal finish for handles and taps?

    Brushed brass · Matte black · Brushed nickel · Chrome · Copper

Every space comes in three lengths
  • Short7 questions · 2 photo rounds · ~3 min
  • Standard14 questions · 4 photo rounds · ~5 min
  • Detailed21 questions · 6 photo rounds · ~8 min

What studios ask before they start

My client is not good with technology.
One question per screen, big buttons, and photos or drawings to tap. No app and no account. If they are unsure, they tap “Leave it to my architect”.
Won’t it take too long?
A standard brief takes about 5 minutes, a short one about 3. Your client can stop at any time and pick up where they left off from the same link.
Whose photos are these? What about copyright?
Clients see sample photos, marked “Sample”, to react to. They come from photo libraries such as Pexels and Unsplash and from the web, and we keep each source. Use them for your brief, not in your portfolio.
Who sees the answers? What about GDPR?
Only your studio. Clients get no account. Links can expire or be revoked. You can export a client’s data or delete it for good.
Can I add my own questions?
Yes. Duplicate a ready template and add, remove or reorder questions in the template editor. Pick from the question bank or write your own.
Can I send briefs in Turkish and English?
Yes. Each brief opens in the language you choose, and your client can switch at any time.

Start free. Upgrade when the briefs pile up.

Every plan includes the full client experience and the style report.

Founding studio pricing. MoodBrief is in early access. Studios that subscribe during this period keep today’s price for as long as they stay subscribed.

Paid plans open soon. Start on Free today and your briefs carry over.

Your next client meeting starts with a link.

Set up your studio in a minute and send your first brief today.

Start free
An open style report with interior photos and a five-colour palette, beside oak, linen and stone samples and a floor-plan sketch on an oak table